How to Create and Track Marketing KPIs

A free ebook

What are marketing KPIs and why do I need them?

KPIs are Key Predictive Indicators because they should be indicative of the future of your business, not your past. They refer to metrics or calculations that are in line with your company’s specific goals. Marketing KPIs gauge how successful or unsuccessful the marketing plans are in reaching these specific objectives. Targeted KPIs define your company’s next course of action, set the company’s direction and identify what needs to be done in order to achieve the targeted goals.

What can I expect from Better Numbers' Marketing KPI ebook?

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